Exploring Web Design
"There are two ways of constructing a design. One way is to make it so simple that there are obviously no deficiencies. And the other way is to make it so complicated that there are no obvious deficiencies." - Charles Hoare
The buzz about the Web has been so loud it is impossible to ignore. For many people, it's a call to action - a new career opportunity, an incentive to keep up with competitors, or just a chance to get stuff out there for the world to see. But the Web can also seem overwhelming. There's a lot more to the art of web design than learning plain vanilla HTML and inserting GIF/JPEG files. If you're just getting started, chances are you have some mighty tricky questions. Where do I start? How does it all work? How do I get my stuff on the Web? How is web design different from print design?
To begin with, design for the Web is the most significant new area of design practice of the last decade. Learning to work in a new medium is both exciting and challenging, and forces us to restate what design is. The fluidity this medium presents allows it to assume a more prominent role in business and society. While web design has much in common with the approach to other areas of design there are also some important differences. Many of the challenges of web design are about creating an effective interface between people and technology.
Web design entails using a combination of media and HTML to develop a web page. Basic media components include graphics, sound, and animation files. This combination grabs the attention of surfers on the Internet. One dynamic Internet editing tool used to integrate media into a web page is Macromedia Dreamweaver, which aids in the production of web pages for personal or business use. Before you get in to the nitty-gritty of tags and file formats, it is important that you have a good feel for the design environment. Once you understand the medium and its quirks, you will have a good head start using your tools and making design decisions. All the rest will fall into place.
Delicious Bookmarks
SEOmoz | The History of SEOmoz (1981-2010) + Open Q&A
Mixergy's Andrew Warner interviewed me about the founding of SEOmoz and our trajectory to date. It was a very personal interview about the background of the company, but turned out to be a great experience. I've posted it below for those who might want to watch over the weekend and if you prefer, there's also a full text transcript on the Mixergy blog post.
The following table lists the search operators that work with each Google search service. Click on an operator to jump to its description — or, to read about all of the operators, simply scroll down and read all of this page.
How to Customize YouTube Embedded Player - Hacks, Tricks & Tips
I won’t spend time in this post debating whether you should or should not use YouTube to host videos for your website. Clearly there are some advantages as well as disadvantages for posting video vs. hosting video. If you are going to use YouTube to host videos for your site, at the least, you should know some ways in which you can customize YouTube’s embedded player to your liking.
Google Organic SEO Click Through Rates
Ever since the famous AOL data leak of 2006 people have been endlessly quoting the same old figures when asked for amount of clicks a particular ranking gets. Recently the data has become a lot more accurate thanks to the release of click data in Google Webmaster Tools and a new study by the Chitika ad network.
Link Bait Case Study: How We Got a Link from The New York Times
Recently at WordStream, we launched our first link bait campaign. By our standards, the campaign was successful, and we thought we'd share the details. In a nutshell, we attribute the campaign's success to setting clear objectives, creating killer content and aggressive marketing. What resulted from our hard work, planning and execution was a link from one of the most trusted sources on the planet: The New York Times. How did we do it? Read this post and find out.
